Disney earlier this year announced that it will launch its Disney+ streaming TV service on November 12 in the United States for $6.99 per month. Yesterday, Bloomberg's Mark Gurman published a report claiming that Apple's competing TV service, Apple TV+, will also launch in November, but likely at $9.99.
Both companies are entering an increasingly crowded streaming TV landscape that already includes the likes of HBO, Netflix, CBS, Showtime, and Starz, among others, and will soon see other major entries like HBO Max, offerings from AT&T, and offerings from NBC Universal.
According to the Bloomberg report, which cites people familiar with Apple's plans, Apple TV+ will launch with a "small selection of shows," including The Morning Show, Amazing Stories, See, Truth Be Told, and a documentary series about houses called Home. Apple is still mulling over prices, the report says, but is leaning toward $9.99.