When Jason put out a call on Twitter for SEO consultants, he received dozens of responses. In order to choose someone to work with, Jason and Basecamp designer Adam Stoddard interviewed all of the candidates in one six-hour block of back-to-back phone calls. They sit down with Shaun in the latest episode of the Rework podcast to discuss why they’re looking for SEO expertise, how they conducted the interviews, and what it’s like to shop for something you know nothing about.

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