The internet is hurting. It’s been colonized and exploited by a small cabal of tech companies. It’s taken most of us a while catch up to the gravity of the situation, but grave it is.

Yet we all sit with the power to ease the pain, even if we can’t cure it in an instant. You don’t have to go cold turkey on everything Big Tech. That’s almost impossible at the moment. Such is the stronghold. But every little bit helps.

So does the perspective that an alternative doesn’t have to give you 100% of what you were getting to be worth the switch. Yeah, so DuckDuckGo might not match Google on every search, but it’s more than good enough to be good enough most of the time.

The world is full of alternatives to the Big Tech offerings that give you 95% of the utility for 0% of the regret. But if you can’t even be bothered to give up 5% to help an alternative along, you also can’t be surprised when the alternatives are so few and far between.

You can heal the internet. One choice – one search! – at the time.

Top